Vitora is about life - whether you’re an adventurer seeking new destinations, a seasoned commuter, or a busy parent going from school to sports practice, you can depend on Vitora for an easier journey.

Why choose Vitora?

Vitora is built to fit your lifestyle.  With our wide range of passenger, performance, SUV, 4WD and light van tyres, with Vitora you can be assured of value and dependability for a huge range of vehicles and applications.  And along with this goes our promise of safety and peace of mind which is why Vitora is the brand that is… DRIVEN FOR LIFE! 

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Designed for performance

Optimal performance

Designed by a team across Europe and Australasia, Vitora is built for modern vehicles and high speed driving across a huge variety of road conditions.  We've paid special attention to the cornering and wet grip capability of each design – so that when you’re in adverse or unpredictable road conditions, you can count on Vitora to take care of you.

Comprehensive product range

Vitora's range has been designed to cover the needs of a huge variety of drivers - from commercial and recreational to every day commuter usage.  Each tread pattern has been built for optimal performance from the vehicles that suit its designated fitments, so you can enjoy confident motoring in all kinds of conditions.

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Trusted dependability

With Vitora you can be assured of high quality product sourced only from a trusted manufacturing channel which has been audited for quality and dependability.  We can promise consistent ongoing quality across the range.